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Head of Nokia's Mobile Division Talks About Nokia's Corporate Strategy And Vision

Monday, 04 January 2010 17:47

Written by Apocalypso.

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rick_simonson_top Nokia’s executive vice-president and head of the mobile phones entity Rick Simonson, in a wide-ranging interview with India’s Economic Times, speaks about the challenges Nokia faces globally, even as he seeks to address many of the ‘misconceptions’ in the media’s reporting of Nokia’s performance. He also explains why the company remains bullish on winning the war in the long term.

Starting November 1, 2009, Rick Simonson holds the position of Executive Vice President and head of the Mobile Phones entity within the Devices unit. He also heads strategic sourcing for the whole of the Devices unit.

In his previous role, Rick was Executive Vice President and Chief Financial Officer of Nokia Corporation with responsibility for group Finance and Control, Internal Audit, Treasury, Investor Relations, Mergers & Acquisitions, Indirect Sourcing and Venture Capital Investments.

“Yes, we have lost ground in the smartphone space over the past 18 months, but the decline has stopped and stablised in the second and third quarters of 2009.”

“The New Year will see [our] recovery in Smartphones with the introduction of Maemo and the stabilization of the Symbian operating system, which by the way, continues to be the platform for the largest number of Smartphones, globally.”

“By 2011, our efforts will start producing results, as we will be at par with Apple and RIM in Smartphones,” said Rick and added: “Not only we draw level with them, we will also win the war because, in addition to e-mail, we will be adding content, chat, music, entertainment and several other features, which will soon become very critical for success of any company in this space.”

"In 2010, Nokia will ship over 500 million units across three platforms(S40, S60 and Maemo), which will be about 40 percent of the global market share," Nokia's mobile phone unit chief Rick Simonson said in an interview.

”Let me explain our strategy. The Nokia Corporation is focusing on ‘messaging’ in a very big way. For large sections of the world, their first experience of the Internet and email will be mobile handset — this can mean that it may be on a Nokia handset because we are dominant player in Asia, Africa and Latin America, where Internet penetrations are low. While the likes of RIM are known for their success in high quality, very expensive email solution, Nokia’s strategy is to bring inexpensive mail for everyone. ”

”Our success is best explained by the fact that Nokia is growing the email market faster then incumbents — we are growing faster than Gmail, Yahoo! and all other email providers. The math does not work according to the business model employed by companies such as RIM. You have to be in the mass market to win. ”


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